2013 Ford Atlas Concept
The brief was to design the HMI to showcase the advanced features and technology for Ford’s F-150 Atlas Concept, for launch at the North American International Auto Show 2013.
My team’s challenge was to create a user journey that would make the vehicle’s centre stack screen and instrument cluster function in partnership, whilst reflecting the advanced engineering of this concept model.
Involved at every stage of the project, my primary role was to create a 3D navigation map for the centre stack screen, providing a comprehensive, dynamic view of the surrounding streets and points of interest – first designing the feature at every level, then collaborating with an animator to create the final working version.
In addition to this concept vehicle, our work on the production model has also recently been released – for the productivity screen of the 2015 Ford F-150.
Please note: for ongoing confidentially reasons I am unable to share the demonstration video online, but will be happy to provide this in person.